ZCal — SaaS redesign
Scheduling tool rebuilt around the booking flow, with a reworked information architecture.
Local time — Tbilisi, GE
Product designer, 4+ years across fintech, lifestyle and branding. I work from early research through to systems developers can actually build — and I measure the things most people eyeball.
Heyyy 👋 I’m Alyona. I design digital products end to end: research, flows, interface, and the design system that keeps them consistent after I leave.
I like the part of the work most people skip — states, edge cases, contrast ratios, the reason a control is 44 pixels and not 33.
Open to work — full-time, part-time or freelanceBuild-to-Rent platform for London. Rebrand, product design and a four-layer design system — solo, shipped in part.
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Scheduling tool rebuilt around the booking flow, with a reworked information architecture.
Ticketing app designed end to end, from browsing to checkout.
A component exists only when its states do.
How I workInformation architecture and a component system for a volunteer-run recycling charity.
Emil Kowalski on why interface motion feels right.
BookmarkInteraction details, taken apart one by one.
BookmarkThe heuristics, with the research behind them.
BookmarkHeydon Pickering on building components that work for everyone.
BookmarkButterick. Opinionated, and right more often than not.
BookmarkWhere visual decisions come from, for people who ship.
Four years across fintech, lifestyle and branding. Solo with founders, and inside teams — comfortable being the only designer in the room.
Design that survives contact with engineering.
How I workNothing under those filters yet.